Our Team

KOREAUTY is the result of a collaborative academic project developed by a multidisciplinary student team with a shared interest in Korean skincare, cosmetic science, and digital commerce.

Our team combines research-driven product development with practical e-commerce implementation, focusing on structure, clarity, and user-oriented design.

Academic & Conceptual Foundation

The KOREAUTY project was created within a university course focused on e-commerce systems and digital product strategy. All products, categories, and brand concepts were developed based on established skincare routines and commonly recognized cosmetic ingredients.

Our approach emphasizes:

Market analysis of Korean beauty trends
Functional product categorization
Clear consumer communication

Team Expertise

The KOREAUTY team brings together skills from multiple disciplines:

Product & Brand Concept: Defining product functions, positioning, and routine logic
Research & Content: Ingredient research, benefit mapping, and educational content
E-Commerce & UX: WordPress/WooCommerce setup, category structure, and navigation
Visual Presentation: Product descriptions, imagery concepts, and brand consistency

Each team member contributed to building a coherent and realistic skincare brand framework.

Collaboration & Workflow

Our work process is structured, research-oriented, and iterative. Decisions are made based on usability, clarity, and alignment with Korean skincare principles rather than trend-driven assumptions.

This collaborative workflow allowed us to develop a complete, end-to-end e-commerce skincare concept within an academic setting.

Learning Objective

KOREAUTY was developed as a learning project with the goal of applying theoretical knowledge to a practical digital storefront. The focus was not only on product creation, but also on understanding customer journeys, category logic, and brand storytelling.

Transparency

KOREAUTY is a conceptual brand created for educational purposes. All products and descriptions are designed to demonstrate e-commerce structure, branding strategy, and skincare categorization within a controlled academic environment.